Mira is constructing a circle graph and wants to show that 25% of people...
Behavioral segmentation refers to the division of consumers into groups according to their knowledge, attitudes, uses or responses to a product. Behavioral variables have been seen as the best starting point to segment a market. Within this type of segmentation, there are various definitions, one of them being occasions. On occasions, people are grouped according to the occasions when they have the idea of buying. There are also the benefits sought, which consists of grouping people according to the benefits they seek from a product. The frequency of use is also another way of grouping people, where they are grouped according to the times they are going to use a product or service.
Geographic segmentation is when a company caters to a specific area or geographic location. The company makes hotter nacho cheese for those in Texas and less hot ones in other parts. The company is practicing geographic segmentation.
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